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I'm a 31 yr-old copywriter who's just completing 3 years on the client side in the marketing department. I've languished in a creatively stale environment and I'm looking to move. My dilemma is that as much as I want to make a move, I'm not sure not my book is deep enough. Does graduating top of my creative class in college and having 3 years experience with a huge Canadian sports corporation mean anything? Or am I basically starting from scratch? Any advice would help. Thank you so much in advance.
11th November 2008    
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I'm a 31 yr-old copywriter who's just completing 3 years on the client side in the marketing department. I've languished in a creatively stale environment and I'm looking to move. My dilemma is that as much as I want to make a move, I'm not sure not my book is deep enough. Does graduating top of my creative class in college and having 3 years experience with a huge Canadian sports corporation mean anything? Or am I basically starting from scratch? Any advice would help. Thank you so much in advance.
Dear Intermediate,
 
You're starting from scratch relative to finding a position on the creative side, but only in the sense that you're starting your search from scratch after taking a three year hiatus from looking while working on the client side.
 
Having said that, it does mean something.  I means you have three years experience and you are better at understanding what clients mean when they ask for something, and that will translate to your writing.
 
If you graduated at the top of your creative class that also means something.  It means you have the ability to dig in and produce the best work.  And that skill is valuable as well.  Now, it's all relative.  Graduating at the top of your class in the Sudbury Advertising programme is not the same as graduating at the top of your class at VCU.  But the top is the top and that's always good.
 
But that's all window dressing.  Here's where the rubber meets the road.  You said you're not sure your book is deep enough.  If you're not sure your book is deep enough, chances are your book is not deep enough.
 
I'm not really sure what deep enough means, but the point is, if you have inkling that your book is anything less than stellar and the best representation of who you are and what you're capable of, then this situation should go no longer go unresolved.
 
Fix it.  It's what's standing in the way of you pursuing the next stage in your career.
 
When your desire to make a move is greater than your willingness to settle for a book that you suspect is not good enough, everything you need to do will happen, and everything that is keeping you in a creatively stale environment will no longer be a good enough reason and your career will catapult forward.
 
Good luck!
 
 
 
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