This was brought to my attention by Lorne Craig, a former colleague of mine, and one of the smartest people I know - a true renaissance creative person. This is written by him.
Click here for a link to the original post and his blog which is quite good - as one would expect from a renaissance creative person, right?
There's now one more way for us to measure ourselves against the world.
The Online Identity Calculator,
created by the Reach Branding Club, promises to "evaluate the strength
of your online brand", by having you enter in some statistics and
leading you through a self-assessment of the Google results on your
own name. It's a pretty basic exercise, but it is a good check-in point
for anyone concerned about their personal web profile.
And that is something you should be interested in, even if you
aren't looking for a job or positioning yourself as a consultant. All
those Facebook and LinkedIn profiles, blog posts and web bio's add up.
Do they say what you want them to?
If they do, you rate as 'Digitally Distinct', and get a link to
their badge and an ego-boosting chance to spread the word, (like on
this blog for instance) It's a nice way to propagate a branding idea,
and at the same time, flog book and consulting services for Reach
Branding.
So if you're comfortable giving some info up to a
reasonably-reliable-looking source, (they do collect a nice tidy packet
of info up front, which of course, they promise never to sell), take
the test. If not, you might at least appreciate the stickiness of their
brand promotion concept.
Either way, your personal online brand is well worth considering.
~ heidi
