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| BALLSY: 99 WAYS TO GROW A BIGGER PAIR AND SCORE EXTREME BUSINESS SUCCESS |
By Karen Salmansohn
Your success is only as large as your determination! Bestselling author Karen Salmansohn offers unflinching advice and straightforward tactics to help you get the career you’ve always wanted. Visually stunning, often humorous, and extremely insightful, this book is the only one you’ll need to set yourself on course for extreme success. |
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| BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT |
By W. Chan Kim & Renée Mauborgne
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. |
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| CHASING COOL: STANDING OUT IN TODAY'S CLUTTERED MARKETPLACE |
By Noah Kerner and Gene Pressman
Chasing Cool includes interviews with more than seventy of
today's most respected innovators from Tom Ford and Russell Simmons to
Ian Schrager and Christina Aguilera. And through this accomplished
assemblage, Pressman and Kerner dig beneath the surface and reveal how
emphasizing long-lasting relevance trumps a fleeting preoccupation with
what's hot and what's not. In a multidimensional, entertaining, and
eminently readable book that redefines how to appeal to today's savvy
consumer, Kerner and Pressman explore the lessons to be learned by
America's ongoing search for the ever-changing concept of cool. Readers
will learn how to apply these lessons to their own businesses and
creative projects in order to stand out in today's cluttered
marketplace. |
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| FINISHING WELL: WHAT PEOPLE WHO REALLY LIVE DO DIFFERENTLY! |
In wanting to encourage you to finish well, author Bob Buford has gone to lunch with "some of the smartest people on the planet" and invited you to join them. People such as Peter Drucker, Jim Collins, Dr. Kenneth Cooper, George Gallup, Howard Hendricks, Roger Staubach and Bill Pollard detail how they've gone beyond success to significance in their 40s and beyond, and by their words, you can learn how you too can accomplish work that has eternal purpose and meaning until the day you die. |
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| GIMME! |
By John Hallward
For too long, many marketers have ignored the basics of how human beings are wired and how they work emotionally. And as a result, the effectiveness of their marketing and advertising has suffered. Marketers who understand the emotional triggers and genetic characteristics of their consumers are better able to persuade and convince them with their marketing programs. Gimme! explores these evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for greater marketing success. The book then shares many lesssons learned from Ipsos ASI, one of the world's leading advertising research firms. |
| - Submitted by ADL |
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| GUT: HOW TO THINK FROM YOUR MIDDLE TO GET TO THE TOP |
By Karen Salmansohn
From the author of the best-selling How to Be Happy Dammit *Provides short, snappy tips for busy people *In-your-face attitude and humor will appeal to readers With Gut, readers will discover the key to making amazingly smart and beneficial decisions on a daily basis: listening to their gut instincts. Working under the premise that wise decisions are always based on being attracted to opportunity, priorities, and high values, successful author Karen Salmansohn shares brief but useful tips for conquering fear and self-doubt, learning to tap into instinct, and relishing the consequent rewards. |
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| JUICING THE ORANGE: HOW TO TURN CREATIVITY INTO A POWERFUL BUSINESS ADVANTAGE. |
By Pat Fallon & Fred Senn.
From Publishers Weekly: In a vivid look at some of the most creative and successful ad campaigns of the last 25 years, the founders of Fallon Worldwide chronicle the ways that "creative leverage"-the "daily practice of making creativity actionable and accountable for changing consumer behavior"-to bear in high-stakes, enterprise-critical situations. |
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| MANAGEMENT AND CREATIVITY: FROM CREATIVE INDUSTRIES TO CREATIVE MANAGEMENT |
By Chris Bilton
In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between 'creatives' and 'suits'. Creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self-conscious, deliberately managed process. Similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity and risk. |
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| SMALL IS THE NEW BIG: AND 193 OTHER RIFFS, RANTS, AND REMARKABLE BUSINESS IDEAS |
By Seth Grodin.
From Publishers Weekly: In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. |
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| STRATEGY AND THE FAT SMOKER |
By David Maister
Knowing what your company needs to do is relatively obvious: the test
for us all is actually making it happen. David Maister reminds us
remorselessly of this painful truth and then, through anecdote,
metaphor and case history, more than compensates by showing us how to
turn empty aspiration into hard reality. - Sir Martin Sorrell, CEO, WPP
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| THE CREATIVE HABIT |
By Twyla Tharp.
Creativity is not a gift from the gods, says Twyla Tharp, bestowed by some divine and mystical spark. It is the product of preparation and effort, and it's within reach of everyone who wants to achieve it. All it takes is the willingness to make creativity a habit, an integral part of your life: In order to be creative, you have to know how to prepare to be creative. In The Creative Habit, Tharp takes the lessons she has learned in her remarkable thirty-five-year career and shares them with you, whatever creative impulses you follow -- whether you are a painter, composer, writer, director, choreographer, or, for that matter, a businessperson working on a deal, a chef developing a new dish, a mother wanting her child to see the world anew. |
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| THE DIP: A LITTLE BOOK THAT TEACHES YOU WHEN TO QUIT (AND WHEN TO STICK) |
By Seth Godin
Yet another easily digestible social marketplace commentary from the
blogger/author who penned Purple Cow and Small is the New Big, Godin
prescribes a cleverly counter-intuitive way to approach one's potential
for success. Smart, honest, and refreshingly free of self-help
posturing, this primer on winning-through-quitting is at once
motivational and comically indifferent, making the lofty goal of
"becoming the best in the world" an achievable proposition-all you need
is to "start doing some quitting." The secret to "strategic quitting"
is seeking, understanding and embracing "the Dip," "the long slog
between starting and mastery" in which those without the determination
or will find themselves burning out. As such, Godin demonstrates how to
identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no
amount of work will lead to success. Godin provides tips for finding
your Dip, taking advantage of it and becoming one of the few
(inevitably valuable) players to emerge on the other side; he also
provides guidelines for quitting with confidence. Quick, hilarious and
happily irreverent, Godin's truth-that "we fail when we get distracted
by tasks we don't have the guts to quit"-makes excellent sense of an
often-difficult career move.
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| THE GREATNESS GUIDE: POWERFUL SECRETS FOR GETTING TO WORLD CLASS. |
By Robin Sharma
Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you to get to world class in both your personal and professional life. Passionate, provocative, and full of big ideas that will challenge and inspire, The Greatness Guide is one of those rare books that will release your potential and awaken your best self. |
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| THE LAWS OF LIFETIME GROWTH: ALWAYS MAKE YOUR FUTURE BIGGER THAN YOUR PAST |
By Danny Sullivan and Catherine Nomura
Growth is a fundamental human need, a desire that stems from a deep love of life and an urge to experience it fully. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning and progress. Yet, many people find their growth stalled at some point, and they’re not sure how to move on. They know they don’t want to keep doing more of the same, but they’re not sure how to break the pattern and take the next step. |
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| THE MANAGER'S BOOK OF DECENCIES |
By Steve Harrison
There is a philosophy of doing business that goes beyond the
transfer of goods and services. It calls for a transfer of values known
as of small decencies.
This book shows the way.
Steve
Harrison, longtime management and corporate culture innovator, knows
one simple truth: The long term success of any company, small or large,
local or global, depends largely on its culture. Change a company's
internal culture for the better, and results skyrocket. But can a
manager really adjust the culture of an entire work force, especially
in a large corporation? Small decencies make it easy, and in this book
Harrison describes dozens of such decencies, all field-tested by the
best companies in the world. All represent small changes that produce
big results. |
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| THE RISE OF THE CREATIVE CLASS |
By Richard Florida
“THE RISE OF THE CREATIVE CLASS is an insightful portrait of the values and lifestyles that will drive the 21st century economy, its technologies and social structures. To understand how scientists, artists, entrepreneurs, venture capitalists and other self-motivated, creative people are challenging the traditional structures of 20th century society, read this book. It will convince you that success in the future is not about technology, government, management or even power; it is all about people and their dynamic and emergent patterns of relationships.” - Lewis M. Branscomb, John F. Kennedy School of Government, Harvard University |
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| THE WORK: 25 YEARS OF FALLON |
By Pat Fallon & Bob Barrie.
From the Publisher: No one can explain it. But now you can see the results. The results of 25 years of laughter, sweat, passion, resolve and brainpower. The results of 25 years of refusing to ever stop believing in the amazing power of a simple, big idea. In this anthology, you'll see the work of one of the most award-winning agencies in the world. Work from bluechip clients, past and present: TIME Magazine, BMW,Porsche, Citibank, Timex, Nikon. |
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| WHAT GOT YOU HERE WON'T GET YOU THERE |
By Marshall Goldsmith
From Booklist: His steps in coaching for success are simple, honest, without artifice: gather feedback from appropriate colleagues and cohorts, determine which behaviors to change (and remember, Goldsmith specifically focuses on behavior, not skills or knowledge), apologize, advertise, listen, thank, follow up, and practice feed-forward. Admittedly, this shrewd organizational psychologist only works with leaders he knows will listen, follow advice, and change--especially considering that he doesn't receive fees until improvements are secure and visible. On the other hand, these are words and processes anyone will benefit from, whether wannabe manager or senior executive.~ Barbara Jacobs Copyright © American Library Association. All rights reserved |
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| WHERE HAVE ALL THE LEADERS GONE? |
By Lee Iacocca
Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its
worst crises, including the Great Depression and World War II, through
great leadership. As the CEO of Chrysler Corporation, he brought the
company back from the brink of bankruptcy and worked with the
government to overcome the fallout from the 1970s oil crisis. Now, he
says, our government has fallen under the grip of arrogant ideologues
and spineless detractors. Our business leaders are more obsessed with
stock options and trumping each other's multimillion-dollar salaries
than with finding creative solutions to pressing problems, such as the
health-care crisis, our loss of competitive edge in the global
marketplace, the massive trade deficit, and the slow death of the
middle class. He describes his frustration as his successor at Chrysler
sold out to Daimler-Benz, and the once proud, independent company lost
its soul. Although Iacocca presents a brutal analysis of cronyism in
Washington, D.C., the abysmal situation in Iraq, and failed policies at
home, he is not a pessimist. With a reputation as a straight shooter,
he hopes to inspire more young people to vote. This is a surprisingly
outspoken take on the pressing need for real leadership in this
country. David Siegfried
Copyright © American Library Association. All rights reserved |
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| LEARNING |
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| ACADEMY OF ART UNIVERSITY (SAN FRANCISCO) |
| When you study at the Academy of Art University, you become a student
at one of the major educational and artistic institutions of San
Francisco – a city that is ideal for emerging artists and designers.
The Academy offers twenty-seven locations including academic buildings,
campus housing facilities, and galleries - all set in the heart of the
city and connected with a morning-to-night free shuttle service. At the
Academy, you are close to everything that San Francisco has to offer. |
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| ART CENTER COLLEGE OF DESIGN (PASADENA CA) |
| Art Center College of Design has been a leader in art and design education for nearly 75 years. The College offers undergraduate and graduate degrees in a wide range of disciplines, as well as Public Programs offering design education to all ages and levels of experience. Fundamental to Art Center's core curricula is a commitment to social and cultural engagement and giving students the tools and skills with which to effect change and address real-world issues. Art Center is located in Pasadena, California, with classes held at its Hillside Campus and new South Campus in downtown Pasadena. |
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| BERLIN SCHOOL OF CREATIVE LEADERSHIP |
| The mission of the Berlin School of Creative Leadership at Steinbeis University Berlin is to become the world's leading institute for quality executive education and research into creative leadership.
By bringing together top creative executives and international leadership experts, the Berlin School will pave the way for new standards in communication and leadership, fostering global discourse on creative leadership in entertainment, journalism, media, advertising and marketing. |
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| CHICAGO PORTFOLIO SCHOOL |
How long does it take to put together a book?
It takes thousands of ideas. It takes hundreds of
ads. It takes 15-20 samples.
At the Chicago Portfolio School, it takes a year. A year of your undivided attention working on a
year’s worth of great assignments. A year with the latest software
comping up the best of your ideas. A year of showing work to award-winning
instructors and tutors.
Granted, a year is
not a whole lot of time to put together a great book and time
passes quickly. So we’ll have to work fast. And work smart. But if you work your ass off, a year is all you need. |
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| GLASGOW SCHOOL OF ART |
| From the heritage of Charles Rennie Mackintosh - alumnus, artist, architect and designer - to today's students, drawn from around the world, the impact of the GSA and its graduates to the social, cultural and economic life of Glasgow, Scotland and beyond is evident. |
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| M.I.T. COMPARATIVE MEDIA STUDIES |
| Both the undergraduate and masters programs manifest CMS's commitment to thinking across media forms, theoretical domains, cultural contexts, and historical periods. Both programs encourage the bridging of theory and practice, as much through course work as through participation in faculty and independent research projects. The logic behind the programs is simple: a core of CMS-specific courses establishes the overarching logic and connections that enables students to make the most of a wide array of interdisciplinary electives available both at MIT and Harvard. |
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| MIAMI AD SCHOOL |
Many schools will help you put some form of portfolio together. But do you want a portfolio that would have sufficed 10 years ago, or do you want one brimming with ideas so fresh that people will be clamoring to hire you? Will it be filled with executions for the "old media" or with next-gen solutions for the ever-changing, connected, digital, on-demand world?
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| ROGEN |
Brush up on your presentation skills - without great presence in the boardroom, and an ability to articulate your ideas in a powerful way regardless of the demographics of the audience, the size of the audience and the importance of the presentation you are missing one of the most important tools in your toolbox. Rogen has regular workshops, their method is proven and they have offices all over the world. |
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| SAVANNAH COLLEGE OF ART AND DESIGN |
The mission statement says it all: The Savannah College of Art and Design exists to prepare
talented students for professional careers, emphasizing learning
through individual attention in a positively oriented university
environment.
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| THE CREATIVE CIRCUS (ATLANTA) |
The Creative Circus is owned mainly by the staff and teachers. Their success is your success. They care deeply about teaching the students, nurturing their strengths, eliminating their weaknesses, and making them the best individuals in their career choice that they can be. Ten percent of all profits go back into scholarships which are distributed quarterly at an awards ceremony attended by all students, and sometimes the grads. We care.
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| VCU ADCENTER (VIRGINIA COMMONWEALTH UNIVERSITY) |
No other school challenges its students to think the way they want their students to think. Writers and art directors solve business problems, and strategists and brand managers are taught to think creatively. Creativity, after all, is creativity. They believe in the idea, and the school approaches each business or communications problem with complete media neutrality.
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| MEDIA |
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| APPLIED ARTS |
| online mag, interviews with hot peeps, ads, clothing, design |
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| BRAND NEW DAY |
| "Thoughts on Marketing and Advertising" from David Kiley and Burt Helm of Business Week Online |
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